FEATURE
On cue – the Yellow Box Marketing team has developed into a full service agency .
What can Yellow Box do for you ?
part of that project , we also discuss what platforms and methods we can use to drive more traffic to the site .
“ Many of our website builds now include videography , photography and content writing , which is all done by our in-house team , as busy business owners don ’ t have the time to provide it .
“ Business owners now understand that they need to be doing more online , but they don ’ t necessarily know where to start – which is where we come in .
“ Our clients prefer using one agency that offers everything , rather than using multiple agencies and having multiple conversations about the same thing .
“ We have those conversations internally and can go back to the client to recommend the right service that generates the best outcome for them .”
Brad says he ’ s keen to keep things “ in-house ”, as it allows the company to be proactive . Should changes be implemented on a client ’ s website , social media and ad campaigns , they can make them in one go , rather than the client having to contact multiple providers .
As all businesses are different , Yellow Box offers a range of packages for different budgets and depending on the services provided .
WEB DESIGN
A business ’ s website is often the first and main point of contact between the business and potential customer . Yellow Box builds all its websites as bespoke offerings for each client , ensuring they all have a fast page-load speed , are mobile-friendly , feature recent case studies and include the information needed to help prospects contact the business .
PHOTOGRAPHY AND VIDEOGRAPHY
Having worked with a wide range of clients from local businesses to ecommerce , Yellow Box provides videography and photography services including business overview videos , social media videos , interview-style videos , drone footage , product photography and headshots .
The team works closely with clients to provide high-quality videos and images that ensure brand consistency across websites , social platforms and ad campaigns .
SOCIAL MEDIA
Being particularly strong at running paid social media ad campaigns on
Facebook and Instagram , Yellow Box works with clients to plan an effective social media strategy and understands how to get the business in front of the right audience .
There are two main sides to this , says Brad – running targeted paid ad campaigns and managing social media accounts by putting out regular , engaging posts that include highquality images and videos .
SEARCH ENGINE OPTIMISATION
To help their clients ’ websites achieve higher rankings on Google and drive more visitors , the Yellow Box team identifies the keywords that potential customers are searching for .
They then carry out on-page optimisation by writing unique and relevant content , performing regular technical audits , optimising current content to identifying any gaps , and then performing off-site SEO work to help increase the number of links back to the website .
PAY-PER-CLICK
Effectively , these are the adverts that appear at the top of Google that can be either search result ads or shopping ads , depending on which is more suitable for the business .
If it ’ s a local business , it will be a search campaign – so the ads will show up at the top of Google if a user types in , for example , “ Window companies in Middlesbrough ”.
If you have an ecommerce business selling products , Yellow Box can also run a shopping campaign that will allow your products to display directly on the shopping section of Google . yellowboxmarketing . co . uk
The voice of business in the Tees region | 127