Marketing Mix
Price:
The price of this collection is very different from normal Ted Baker clothing items. The price on some items are lower but some are the same because of the age range. People that might want to shop this collection might not be able to afford every piece so some are more affordable for Ted Baker. If the prices are too high for this collection then they might not get as many of the younger audience shopping the collection.
Product :
The products are going to be dresses, skirts, tops and shoes, The colours that are involved in the collection are pastel and fit in with the Spring/Summer season colours. I also looked at the shapes and styles for the past Spring/Summer collections. I think that the range is good because it is varied and versatile.