In conclusion, I think that this project has been a success. I can really see the difference in my abilities compared to when I started the course. I feel I have achieved my aim in creating a collaboration which would appeal to a younger target market and therefore expand Ted Baker’s market. I feel I have been able to do so due to planning my time throughout the project and trying to stick to the weekly targets I set myself in my SMART targets. I have used sources available to me to help me during the project, including the college library and my lecturer’s advice, and this has enabled me to complete my project to a good standard. The only thing I would change if I was to go this project again would be that I would try to find a more well known celebrity, as this is the main weakness of my concept. Overall, I am happy with all of the work I have produced and I feel that the project as a whole has gone well.