SECTION 4 - EVALUATION
TED BAKER X GEORGIA TOFFOLO
Overall, I think this project has gone well for me, I haven’t struggled too much and I have enjoyed this project. For this project, we had to come up with a collaboration between a British brand and a British celebrity/fashion influencer, my collaboration is TED BAKER X GEORGIA TOFFOLO. Georgia Toffolo is a 23-year-old reality TV star on the show Made in Chelsea. The two pathways I chose for this project are Buying and PFBR. Due to learning from the mistakes I have made during previous projects I feel I was well prepared to complete this project and I was organised and focused throughout. For this project, I wanted to come up with a collaboration which would help expand Ted Baker’s target market and appeal to a younger market.
The start of this project was the worst part for me. I found it really hard to come up with an idea which I was really enthusiastic about. I am not really a ‘celebrity person’ and I don’t really follow celebrities or bloggers enough to be a big fan, so this made it hard for me to come up with a collaboration. I had a few ideas which I liked but I just wasn’t overly excited about, such as TED BAKER X PIPPA MIDDLETON or TED BAKER X EMMA WATSON.