Technology Decisions Jun/Jul 2013 | Page 26

TECHNICALLY

TECHNICALLY

SPEAKING

HOW TO EXECUTE BETTER DECISION-MAKING

Glen Rabie Yellowfin CEO and Co-Founder

It’ s that collaborative approach that enables business intelligence( BI) deployments to support better organisational decision-making. The success of BI tools

a BI tool is critical. This is now known as collaborative BI.
What is collaborative BI?
used to report, analyse and present data in
Sometimes referred to as social BI, col-
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Why do we hold meetings, jump on the phone or partake in impromptu hallway discussions when attempting to make a decision? Diverse opinions, backgrounds and expertise mean that we all approach the same question from different perspectives, sharing varied knowledge and experiences. It’ s that multiplicity of input that helps us arrive at the best decision possible.
a range of formats, to help businesses identify trends and opportunities and support operational and strategic decision-making is driven by people.
Those familiar with the BI industry may contend there are many factors that determine the success or failure of a BI deployment. While it’ s difficult to argue with this view, it’ s my opinion that the ability to couple human interaction and insights with the factual information generated by
laborative BI is a type of collaborative decision-making( CDM) module. Collaborative BI harnesses the functions and philosophies of social networking and Web 2.0 technologies, applying them to reporting and analytics. Such capabilities allow multiple people to cooperate in making sense of a data set and trend or instance within, leading to better and faster fact-based decision-making. The term collaborative BI encompasses and describes those shared activities and processes that,
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