Five
Steps
to
Harnessing
the
Power
of
Marketing
2.0
for
your
B2B
Company
preferences,
you
need
to
implement
an
automated
Demand
Generation
solution
tied
directly
into
your
CRM
or
SFA
system.
Multivariate
testing
enables
you
to
compare
the
effectiveness
of
different
marketing
messages,
landing
pages,
and
campaigns
in
real
time.
•
STEP
4:
PARTICIPATE
IN
THE
ONLINE
DISCUSSION
Joining
the
conversation
in
relevant
social
media
is
another
opportunity
to
accomplish
McKenna’s
closing
the
loop.
• Join
the
Conversation:
Find
the
key
blogs,
forms,
and
communities
in
your
industry.
Listen
to
industry
trends,
issues,
and
concerns.
Voice
your
unique
perspective,
and
point
others
back
to
your
website
and
your
valuable
content,
so
that
you
can
build
backlinks
and
boost
your
site’s
credibility
with
search
engines.
Create
your
own
unique
voice:
If
you
feel
you
can
contribute
ongoing,
value-? added
ideas
and
opinions,
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