Technology Decisions Issue 2 | Page 8
Five
Steps
to
Harnessing
the
Power
of
Marketing
2.0
for
your
B2B
Company
• • PPC
(pay-?per-?click
advertising):
If
needed,
compliment
your
SEO
with
PPC
around
this
same
“keyword
identity”.
Free
Content:
Create
great
content
that
displays
your
company’s
knowledge
leadership
in
your
industry,
and
that
inbound
prospects
will
want.
Publish
this
content
in
the
form
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