Five
Steps
to
Harnessing
the
Power
of
Marketing
2.0
for
your
B2B
Company
SOME
FINAL
THOUGHTS
So
how
long
does
it
take
to
do
all
this?
If
you
started
today,
when
would
you
be
running
at
full
speed?
The
answer
depends
on
two
elements:
• • How
committed
your
executive
team
is
to
implementing
the
new
approach.
Sales
and
Marketing
need
to
collaborate
to
implement
Marketing
2.0.
How
much
help
you
get
along
the
way.
Select
a
Gossamar
Trial
or
Outsource
option
and
you’ll
be
there
in
days.
We’ll
help
you
through
the
challenges
of
Inbound
Marketing
and
the
complexities
of
SAMA,
including
SEO,
PPC,
Demand
Generation,
Reputation
Management
and
CRM
systems.
And
we’ll
get
your
staff
trained,
get
SAMA
running
and
get
Marketing
2.0
working
for
you.
Is
it
worth
it?
That
depends
on
whether
you
want
to
spend
the
rest
of
your
life
in
Siberia,
or
to
come
in
from
the
cold.
It’s
no
secret
that
companies
who
implement
Sales
and
Marketing
Automation
systems
and
embrace
Marketing
2.0
see
large
increases
in
leads
and
triple
digit
increases
in
their
sales
conversion
rates.
At
Gossamar,
we’re
ready
to
help
get
you
there.
ABOUT
GOSSAMAR
Gossamer
delivers
end-?to-?end
SAMA
solutions,
including
system
integration,
services,
and
consulting.
Our
principals
have
clocked
over
30
years
of
cumulative
experience
at
the
leading
edge
of
business
to
business
marketing
and
software
technology,
here
and
around
the
globe.
We
serve
mid-?sized
B2B
organizations
with
complex
sales
cycles.
By
implementing
our
products
and
services,
our
clients
achieve
more
sales
leads
of
higher
quality
at
lower
cost
than
through
conventional
sales
lead
generation
and
sales
lead
management
approaches.
The
result
is
more
revenue,
higher
profit
margins,
and
a
tremendous
competitive
advantage.
Contact:
+1.416.236.0407
[email protected]
This
work
is
licensed
under
the
Creative
Commons
Attribution-? Share
Alike
2.5
Canada
License.
To
view
a
copy
of
this
licence,
visit
http://creativecommons.org/licenses/by-?sa/2.5/ca/
or
send
a
letter
to
Creative
Commons,
171
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