Countries such as India, China, Malaysia, Philippines and Indonesia, where the internet
proliferation is still in its nascent stage, owing to lack technological knowhow among its large
consumer base is expected to provide significant growth prospects to the teleshopping market.
Moreover, most emerging economies are characterized by large number of people relying on
television as the only regular means of entertainment will aid the industry growth.
ShopChannel, China Shopping Network, Network18 (Homeshop18), Shop CJ, Naaptol, Zee
Media Corporation Ltd., Telebrands Corp., are among the few major industry participants in Asia
teleshopping market share. Along with introducing branded and quality products to enhance
the business, participants are increasingly focusing on other communication channels to
enhance the revenue. For instance, in April 2014, HomeShop 18 filed US$ 75 million IPO to gain
an edge over online players. Moreover, other players are planning to enter the ecommerce
space. HomeShop 18, Star CJ, and Naaptol have already entered the ecommerce segment for
enhancement of the product sales.
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Asia Teleshopping Market Taxonomy
On the basis of operation type, the Asia Teleshopping market is classified into:
Dedicated Channels
Infomercials
On the basis of product type, the Asia Teleshopping market is classified into:
Consumer Electronics
Apparel & Accessories
Personal Care & Healthcare
Home Furnishings
On the basis of payment methods, the Asia Teleshopping market is classified into:
Cash on Delivery
Net banking