products such as fitness products that can improve personal fitness with minimum efforts,
consumables to improve health and accessories at highly competitive prices. Additionally, these
products offerings are made highly attractive through associated benefit guarantees, cashback
offers and other complementary products. The high visual impact created by product
demonstrations that highlight the various unique features of the product has a greater influence
on consumers, as compared to other advertising mediums such as A2P SMS or ecommerce
websites are expected to drive the teleshopping market over the forecast period.
Availability of multiple payment options and presence of dedicated channels for teleshopping
will present considerable growth opportunities over the forecast period
Various advancements in technology have led to development of multiple payment options such
as internet banking, mobile wallet payment, debit cards, and credit cards. This has led to
increased consumer spending capacity, owing to relative ease of transaction through means
other than COD and enhanced security. Moreover, 24/7 broadcasting channels that are
dedicated to teleshopping create a highly lucrative growth environment for the Asia
teleshopping market. Some of these channels include Naaptol (India), HomeShop 18 (India), GS
Home Shopping (South Korea), CJ Home Shopping (South Korea), CJ Wow Shop (Malaysia), and
EZ Shop (Philippines).
Browse Detail Market Report @
https://www.coherentmarketinsights.com/ongoing-insight/asia-teleshopping-market-618
Increasing number of websites and mobile applications are expected to challenge the overall
market growth
Amazon, Taobao, FlipKart, Alibaba, Snapdeal, and Didi Kuaidi are few of the ecommerce
businesses that have witnessed significant growth over the last few years. Ease of access
through mobile devices, multiple mobile payment gateway channels and increased usage of
phablets, laptops and desktops, are the major factors that have led to significant ecommerce
business traction. This has led to significant loss of consumers for teleshopping market, primarily
owing to increasing consumer inclination towards product-on-demand. This is expected
consistently hamper the overall industry growth through the forecast period. Moreover, these
networks have been associated with misleading consumers about the product features. This has
led to significant loss of consumer trust in the product offerings, in turn creating a major
challenge to the industry