TEAM INFINITY January 2018 | Page 37

FRAGRANCED CANDLES

Who doesn’t love candles? Homemade candles have become an essential home decor item — an industry that’s expected to generate $664 billion by 2020, according to a recent report from Allied Market Research.

In addition to candles growing as a primary category in the home decor industry, consumers have a growing interest in trends like aromatherapy and enhancing their houses with home scents. Candles (homemade or otherwise) have provided an affordable way for shoppers to procure this hot decor item and buy into the lifestyle that different candle variations project.

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