CREATE A BRAND
Set Yourself
apart from the competition and create a product consumers really want
HANDMADE SOAP
Making soap is a fun hobby that can turn into a full-time business or at least a way to make a little extra money. Homemade soaps, especially those that use organic ingredients or beautiful designs, are a hit with many customers since they are an inexpensive luxury and a popular gift-giving idea. To succeed at the soap making business, you will need to develop quality soaps, control your inventory and pricing, and market your products.
You’ll want to set yourself apart from the competition, and create a product that consumers really want. Think about who you want to buy your soaps, and what kind of niche your products will fill.
For example, you might create soaps that are entirely free of any animal by-products for those consumers who care about animal rights, or soaps that are made using only all-natural ingredients for consumers who care about “green” and healthy living.
Think about:
Creating a unique and memorable company name
Using specially designed shapes
Embossing the soap with letters or other forms
Wrapping the soap in special papers or ribbons
Creating a logo for your company