Ways to increase
class counts
By Dana Roxas
1. Bring a
guest and win!
For every guest a member brings to a
class, the member’s name is entered
into a raffle to win free prizes. The
more friends you bring, the more
chances you have to win! Prizes could
be free membership time, gym gear,
iPods, gift card to a local shoe store, a
fitbit, Nike fuel band, or free massage.
Ask local stores to donate items or gift
certificates in exchange for promotion
within your club or studio.
2. Have fun
with open
houses
Decorate the club, studio, or classroom
with decorations and balloons to
make it feel like a party! Within the
balloons place tickets that have fun
prizes. Anyone who brings a guest to
an open house gets to pop a balloon
for a free prize. Mix it up for the
theme of the party. For example, on a
Halloween party, have the members
“pick a pumpkin”. Create your class
to compliment the theme of the open
house!
3. Have themed
months
For example, have May be your Skinny
Jeans Month! Decorate the club in
blue, silver and white and hang jeans
around the class space. Change one
class everyday on your schedule
to match your monthly theme. So
instead of having your typical strength
class, rename it Booty Buster and
concentrate on strengthening the
lower body.
4.Class of the
month!
Every few months, try having a
“featured” class that isn’t on your
normal schedule. Maybe it’s ‘Tank
Top Arms Boot Camp’ or ‘Guns, Guts,
and Glory’. Try something fun and eye
catching to read.
After spending three years as a NFL
cheerleader for the Philadelphia
Eagles, Dana now spends her time
as a national Master Trainer and a
regional manager for Lucile Roberts.
She is in charge of day-to-day health
club operations in several locations
throughout three states.