“Our approach to Africa is based on recognition of the different socio-economic realities that exist. The glue of an African digital
campaign may rely on key corporate differentiators being used as central messages to a campaign, but local interpretation
and local delivery make the vital difference. “Our style is to take local tastes and consumer behaviour into account. This means
having the local skills in place to interpret and mould messages intertwined with an intimate understanding of the media and
channels that are most supported in particular markets said Eunene Levine MD. DAN. We have strong relationships with TBWA\
offices across Africa and are using constant training, conferences and creative workshops to help hone digital skills and abilities
available in the 14 countries in which we operate.
“Adding to our African counterparts’ delight in the launch of DAN in Africa is the understanding that within the global network
is an additional eight specialist labs that serve as hubs of excellence across various digital disciplines. These complement the
know-how already in place at DAN in Africa and are ready to consult to the network when the need arises.
“Africa is a world of its own, full of unique opportunities. The challenge to many of our clients lies in unravelling the intricacies
that Africa presents to the unwary. Clients need innovative, integrated solutions so that they can reach their audiences through
interventions that are designed to impact on all relevant audience touch-points.
In an Africa that has embraced mobile telephony and boasts of having one of the highest instrument/user ratios in the world,
a continent where mobile devices are a communications device of choice, there is no doubt that digital marketing will become
a critical success factor for those wishing to make their mark in highly diversified and stimulating markets.”
change the rules
we start with disruption in everything that we do.
4
HamleT
in Harare for One Night Only
Rooftop, in conjunction with Globe Theatre partnered by
ZIFM and 7arts Theatre is bringing HAMLET, a timeless
classic, and one of Shakespeare’s greatest works,
to Zimbabwe.
This one-night-only performance is part of a world tour
being conducted by The Globe Theatre.
dailynews
TELLING IT LIKE IT IS. WITHOUT FEAR .... WITHOUT FAVOUR.