cobra news
Cobra’s consistent quality
honoured by Monde Selection
C
obra Beer has been awarded
gold medals for its entire portfolio
by the Monde Selection World
Quality Awards. In addition, the
most prestigious of consumer
brand awards has granted King Cobra a
‘grand gold’ medal.
In recognition of consistent excellence,
Cobra (Bottle 66cl), Cobra (Keg 50L) and
Cobra Zero (Bottle 33cl) were all presented
with International High Quality Trophies, which
are granted to brands that have received gold
medals for three consecutive years. Cobra is
the first Indian beer brand in the UK to achieve
this honour.
In reaction to news of the awards, Lord
Bilimoria, Founder and Chairman of the Cobra
Beer Partnership, said:
“I’m delighted that Monde Selection has
bestowed these honours upon us and I would
22 T A N D O O R I
like to offer my congratulations to Cobra’s
brewing team. These awards are no mean feat
as, over the years, several reputable beers
have been unable to obtain gold awards.
“The quality of our products, and their
continued success, is a matter of great pride
for all of us at Cobra Beer and these latest
triumphs are cause for real celebration.”
Joining in this celebration, Tony Jones,
Cobra Head Brewer said:
“Every brewer dreams of receiving
international awards acknowledging the
quality of their products. For everyone at
Cobra, consistently producing great beers of
this standard is reward in itself, but winning all
these medals and trophies this year is a truly
fantastic feeling. I will treasure these accolades
and memories of the awards ceremony as the
highlights of my brewing career.”
Monde Selection’s mission is to test
consumer goods from all over the world and
decorate the best with an internationally
renowned quality award. The bronze, silver,
gold or grand gold quality label can be
compared to the quality stars of a hotel or
those of the Michelin Guide. It is one of the
most prominent awards in the world for a beer
to attain.
Simon Cox, Managing Director at Molson
Coors UK & Ireland commented:
“Cobra is a unique and iconic brand, which
is making great strides in its aim to become
a top ten beer in the UK. The awards won
this year reaffirm our commitment to quality,
consistency and ability in providing a beer that
can be enjoyed on any occasion.”
The awards are approved by an independent
jury and every beer is fully analysed and taste
tested, with a view to rewarding products of
exceptional quality.
June / July 2013
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10/07/2013 17:23