November 28-December 4, 2018
OPINYON
PIA launches ASEAN books on historic
media, communication
By Jerome Carlo R. Paunan,
Andrea R. Bancud and Eunice E.
Dela Cruz
QUEZON CITY -- The Philippine
Information Agency (PIA) on
Friday held a book launching event
on a series of books entitled, “The
Philippines in ASEAN: Initiatives
in Information and Media, 1969-
2017,” which recognizes the
Philippines’ contributions to the
Association of Southeast Asian
Nations (ASEAN) in the realm of
media and communication.
The collection of books
was conceived by the PIA in 2016
in response to the Department of
Foreign Affairs’ (DFA) call for the
project proposals in celebration
of ASEAN’s 50th founding
anniversary, which coincides
with the 2017 Philippine ASEAN
Chairmanship.
The publication follows
the development of information
and media initiatives, the vital
role of media in contributing
to the ASEAN agenda, and the
gains achieved in mainstreaming
ASEAN throughout the country.
PIA Director-General
Harold Clavite, who was joined
by Presidential Communications
and Operations Office (PCOO)
Undersecretary Lorraine Marie
Badoy in the ceremonial book
launch, said the publication is the
product of their “commitment to
the ASEAN, to fellow member
states, and to the Filipino people,
who are part of this amazing
community.”
“The Philippines has
been working with ASEAN since
its beginnings, and was, in fact,
one of its founding members. This
includes raising awareness on the
vision and activities of the region,
even funding and implementing
the first ASEAN Mass Media
Seminar in Manila under the
Permanent Committee on Mass
Media (PCMM),” Clavite said.
“Since then, the trends
in mass communications have
been rapidly changing, especially
now, with the steady rise of social
media as the new information
giant. However, I am proud to say
that the methods of our region,
and our country as its member,
has evolved along with the times,
as you would see in the various
information platforms we covered
in the publication,” he added.
For her part, Belina
Capul, the project director who
also served as executive officer
of PIA’s International Relations
Committee until 2017, said the
materials would prove helpful
in looking into how information
and media have contributed to
the growth and development of
ASEAN.
“The
publication
consists of five books, presenting
initiatives in five areas: film and
video, radio and television, print
and publications, interpersonal
and traditional media, and online
and social media,” Capul said.
“Each
project
is
described in terms of their
implementation
activities,
outcomes, evolutions into other
projects, and impact. While the
publication gave more focus
on the Philippine initiatives in
the five areas, it was felt that
projects initiated, coordinated,
at risk of burnout, researchers
said Friday.
Measuring levels of
research to ensure getting the
correct information of the project.
While the PIA had most of the
major source of information,
there were reports of some
meetings that were missing,
such as the Working Group
Meeting Reports on Print and
Interpersonal Media kept in the
Presidential
Communications
Operations Office in Malacanang
that were destroyed by Typhoon
Ondoy in 2009,” she said.
To compensate for the
gaps, Capul said the project
management tapped the personal
knowledge, experience, and
insights of key members of the
editorial staff who, at different
times over the years, had served
as focal persons in the Philippine
implementation of information
and media programs and projects,
and together, provided the
institutional memory. (JCRP/
ARB/EEDC-PIA)
During the launch of the 5 books entitled, “Philippines in ASEAN: Initiatives in Information and Media (1969-2017)” today in the
Philippine Information Agency Art Museum in Quezon City, Senior Officials from ASEAN received their own copies. From left to right:
Project Director Belina SB. Capul, PIA Director General Harold E. Clavite, Mr. Vu Anh Sow of Viet Nam, Ms. Urawadee Sriphiromya
of the Royal Thai Embassy, H.E. Johariah Wahab of the Embassy of Brunei Darussalam, H.E. Win Naing of Embassy of the Union of
Myanmar and PCOO Usec. Lorraine Marie Badoy. (PIA)
Stress test: saliva swab detects workplace
the job is overly stressed and the anti-stress hormone cortisol
burnout
PARIS, France — A simple
saliva test can show within
hours whether someone on
and implemented by other
ASEAN member states with the
other member states be included
to enable ASEAN to have an
overall idea of the nature or
kind of information and media
undertaken by the ASEAN
member states in support of
ASEAN,” she added.
The five books, she said,
were produced from April 2017
until August 2018, about one year
and four months in the making
or an average of 3.2 months per
book.
“The
PIA
is
at
the forefront of Philippine
involvement
in
ASEAN
information and media, replacing
the National Media Production
Center (NMPC), then the
government’s major information
agency,” she said.
“The greatest challenge
was research. Each book went
through intensive process of
at different times of the day
more accurately reveals stress
levels than more complicated
Your spit may hold key to predicting burnout, according latest study. (Photo from Globe and Mail)
measures, including blood
tests, they reported in the peer-
reviewed journal Scientific
Reports.
In
experiments,
scientists compared healthy
workers with burnout patients
diagnosed by psychologists.
“People who were
identified as having a high
level of work-related stress
had noticeably higher cortisol
values at midday and also in the
evening,” the study said.
“This means that we
can use these markets for
preventively identifying people
who are at greater risk of
burnout.”
The results were nearly
“100 percent accurate,” the
researchers said in a statement.
Workplace stress is increasingly
recognised as a widespread and
costly problem.
Research
in
2013
funded by the European
Union found that work-related
depression cost Europe over
600 billion euros ($700 billion)
annually, 45 percent due to
absenteeism, 40 percent from
loss of productivity, and the rest
down to health care costs and
disability benefit payments.
In Japan, a 2015
survey found that 32 percent
of workers reported suffering
from strong anxiety, worry and
stress from work at some point
in the previous year.
“Research shows that
the most stressful type of work
is that which values excessive
demands and pressures that
are not matched to workers’
knowledge
and
abilities,”
according to the World Health
Organization.
In its most extreme
form, stress on the job can
result in so-called “burnout,”
a state of total exhaustion
characterised by physical,
mental,
behavioural
and
emotional symptoms.
In clinical trials, a team
led by Robert Winker from the
Health Insurance Agency’s
Health and Prevention Center
in Vienna, took morning, noon
and evening saliva samples to
measure cortisol.
In healthy people,
cortisol levels rise in the
morning, when the body
produces the hormone, and
then drop over the course of the
day until there is almost none
left by evening.
For
people
under
constant stress, however, the
body keeps the cortisol levels
higher. If stress is chronic, the
hormone remains present most
or all of the time.
Over the course of
four months, the “burnout”
group received medical and
psychological treatment.
“We
observed
an
improvement in the clinical
course and cortisol levels,” the
researchers reported.