Talk Business Magazine September 2014 | Page 90

PEOPLE Basepoint BASEPOINT PRESENTS ways to online success iMarketing, provider of SEO, social media, PR and more, give us its five keys to a successful online marketing strategy O nline marketing is essential to the success of every modern business, but many find it challenging to get the results they need. Fifteen years ago, just having a website might have been enough to put a business ahead of the game – but in 2014, the situation is a lot more complex and a lot more competitive. Doing old fashioned SEO (search engine optimisation) to get your site ranked for important keywords has become harder, with search engines making fr WVV