FRANCHISE
Franchise news
Franchise NEWS
Guest
bloggers
to aid
the
etyres
brand
obile tyre fitting
franchise, etyres has
turned to its fans in
order to gain awareness
of the brand. It will
allow credible guest bloggers to post
on its blog about related subjects,
using its links, fanbases and network
to build awareness throughout social
media outlets.
Clive Edwards, etyres marketing
manager, said: “Guest blogging is an
important strategic tool, especially
for online businesses, and it offers
great opportunities for getting our
message across to a wider audience
of potential customers.
“Trust and credibility are very
important to customers today,
which is why word-of-mouth
recommendations are very important.
Guest blogging is another way we
can convey the message that we are
experts in our field and are offering a
service built on integrity.”
Edwards says receiving guest blogs
from credible sources is an effective
way to gain a bigger following on
social media accounts and websites.
Contact:
www.etyresfranchise.co.uk/blog
improved online sales to the point where
almost 70% of Domino’s deliveries in the
UK are now ordered online - up 30% on
the same period a year ago.
The company’s sales were also aided
by a successful World Cup period in June,
ales at Domino’s Pizza grew with fans helping to boost profits to £146.7
by 11.3% compared to the
million, though strangely its struggles in
previous six months thanks Germany continued, despite the country
to a strategy of bundling at becoming World Cup champions.
the global pizza franchise.
By promoting meal deals, inclusive
Contact:
of sides and drinks (‘bundling’ them
www.corporate.dominos.co.uk/
together into packages), the franchise has franchising
‘Bundling’ sides and
drinks into meals helps
towards first half profits
S
etyres has turned to
guest bloggers to boost
its brand awareness
M
Meal deals
the key to
Domino’s success
Diamond Logistics rapidly
expands franchise network
Seven new depot openings in June and July help
extend national coverage
D
iamond Logistics Ltd
announced a dramatic
expansion of its franchise
network, with seven depots
opening throughout June and
July. Recent franchise depot openings
include Slough, Lichfield and Bolton, and
outlets are due to open soon in Coventry
and Northampton.
“It’s brilliant that the Diamond network
is expanding so well. This is a testament
to the Diamond team, and our franchisees
who are all doing such a terrific job,” said
Kate Lester, CEO and founder of Diamond
Logistics. “We are well on track to achieve
our target of nationwide coverage by this
time next year, turning Diamond into one
of the leading couriers in the UK.”
Built upon a strong customer ethic,
high service levels and a carefully crafted
SECTION SPONSOR
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franchise offering, Diamond is one of the
UK’s fast growing franchise networks.
“Diamond has removed all the hard
bits of this kind of franchise and left
just the profitable, high value activities.
It’s completely client-centric so we can
offer our clients exactly what they need,”
says Diamond Basildon franchisee,
Paul Turner. “It was a leap to invest in
something like this, but in only a few short
months I have busy collection rounds, a
new ops team, and have already had to
expand my premises.”
Founded in 1992 by Kate Lester,
Diamond Logistics Ltd is a specialist
same-day courier and logistic company
providing a wide range of organisations
with delivery and fulfilment solutions.
www.diamondlogistics.co.uk
talkbusinessmagazine.co.uk 117
29/08/2014 12:29