VISUAL MERCHANDISING
hunt that encourages customers
to come often and take their time
searching through the cross-category
treasure trove. With some luck, they’ll
urge their friends to come along by
sharing pictures of their visits on
social media, tagging @bvshops with
#melissasmusts and #bvshops, as per
the center’s suggestion.
According to Evans-Lee, there’s a
method to the madness but not a rigid
formula when it comes to planning her
pop-ups and their visual merchandising.
"...a scavenger hunt that
encourages customers to
come often and take their
time searching through the
cross-category treasure trove."
“Nope,” she answered when asked
whether or not she sticks to the same
layout each time a new season comes.
“Totally different design scheme,
pop-up thematic, décor elements, etc.
For this pop-up, as with the previous
[one] in September, I personally
selected every item featured as well as
merchandised the space.”
Alongside
fashions,
pop-up
visitors will
also discover
some décor
elements and
homewares.
11