CLOSE-UP
Melissa Evans- Lee ' s new pop-up spans everything from fashion to food to lifestyle musthaves .
NICE DIGS
Another seasonal fashion and lifestyle-focused flat pops up at Bayview Village
While shooting the spring / summer campaign for Bayview Village ( Toronto , Canada ), marketing director Melissa Evans-Lee teased her shoppers with a blog entry that hinted at an upcoming themed pop-up . Well , after a successful run with The Haute Spot last fall , she ’ s back with this year ’ s first concept : Melissa ’ s Musts , a one-stop shop styled like a chic apartment where visitors will find her curated array of trendy fashions , beauty picks , culinary essentials , and glam gifts . It opened right after Easter weekend and will be there for just one month .
“ BV has always been the home of haute . This pop-up will offer a panoramic view of our retailer ’ s best kept secrets and provide guests a unique shoppable experience ,” she said .
Unlike most mall display suites and seasonal fashion installations , this one acts as a discovery store . Shoppers who stop by can buy whatever catches their eyes on the spot . There ’ s a limited quantity of each item available and once these are sold , Evans-Lee brings in new merchandise . The idea is to turn the experience into a scavenger
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