other one in the Algarve. Both stores are located in areas with many tourists. It can be concluded that Amorino is taking into consideration the elevated number of willing movement to consume its products surrounding the stores.
The ice cream shops’ schedules depend mostly on the location in which they are inserted. For instance, Amorino in the Algarve is located in Vilamoura’ s marina and stores there close at 2.00 a. m., the ice cream shop also closes at 2.00 a. m. Generally speaking, many Amorino stores open at 11.00 a. m. and close early in the morning, being 2.00 a. m. the latest. These schedules are mostly dependent on regions and not on the specific days of the week on which there is a higher level of demand.
Promotion
Amorino’ s promotional techniques are cost-effective and mostly rely on its differentiated product, the ice cream in the shape of a flower. Customers tend to visit the ice cream shops for their uniqueness and are inclined to post the ice cream served on social media. Additionally, the company’ s website is extremely intuitive, explaining the origins of each fruit and recipe used, as well as the calories in each ice cream combination. Furthermore, the company’ s website is translated into eight different languages, which is somewhat understandable, given its global presence. From all the promotional techniques used, it can be identified that Amorino relies a lot on social media and easy informational access in order to promote its brand.