other one in the Algarve . Both stores are located in areas with many tourists . It can be concluded that Amorino is taking into consideration the elevated number of willing movement to consume its products surrounding the stores .
The ice cream shops ’ schedules depend mostly on the location in which they are inserted . For instance , Amorino in the Algarve is located in Vilamoura ’ s marina and stores there close at 2.00 a . m ., the ice cream shop also closes at 2.00 a . m . Generally speaking , many Amorino stores open at 11.00 a . m . and close early in the morning , being 2.00 a . m . the latest . These schedules are mostly dependent on regions and not on the specific days of the week on which there is a higher level of demand .
Promotion
Amorino ’ s promotional techniques are cost-effective and mostly rely on its differentiated product , the ice cream in the shape of a flower . Customers tend to visit the ice cream shops for their uniqueness and are inclined to post the ice cream served on social media . Additionally , the company ’ s website is extremely intuitive , explaining the origins of each fruit and recipe used , as well as the calories in each ice cream combination . Furthermore , the company ’ s website is translated into eight different languages , which is somewhat understandable , given its global presence . From all the promotional techniques used , it can be identified that Amorino relies a lot on social media and easy informational access in order to promote its brand .