Sweet Lisbon 1 | Page 5
Who Buys and Uses the Products What Customers Buy and How They Use It
Where Customers Buy When Customers Buy How Customers Choose Why They Prefer a Product
37 37
38 38 39 39
Amorino 42 Artisani 43 Nannarella
44
Santini 47 CONCLUSIONS 49
3 CONSUMER ANALYSIS
Who Buys and Uses the Products What Customers Buy and How They Use It
Where Customers Buy When Customers Buy How Customers Choose Why They Prefer a Product
37 37
38 38 39 39
ENTS
ICE CREAM PARLOURS
4
Amorino 42 Artisani 43 Nannarella
44
5
Santini 47 CONCLUSIONS 49