ANALYSIS
Product Use
Universally speaking , the only use of ice cream is to eat it . One might argue that the posting of ice cream on social media represents a further use of the product . To make this application even more important , Amorino focuses lots of its operations on ice cream design .
3 . Where Customers Buy Most of the time , customers buy ice cream
at the ice cream parlor . Only in rare cases do ice cream consumers order ice cream to their homes . This service is offered at Santini and Artisani .
4 . When Customers Buy Since average temperatures in Lisbon are
higher than in other European countries , ice cream providers are better off in Portugal , serving ice cream the whole year . Nonetheless , sales in summer are still higher than during winter months . That is why in cold periods of the year , ice cream shops with space to sit inside perform better than parlors without such seat and table arrangements in the store . Nannarella , thus , will have trouble keeping up with the other three competitors during winter , since the brand offers no inside tables or seats .