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Furthermore, a detailed description of its flavors, regarding origins and contents of
Digital respective ingredients, convinces customers that Amorino is transparent about its ice cream production. Thanks to this, consumers develop trust in the brand. Another last important aspect to mention is a section on
Appearence the homepage, enabling customers to see calories, ingredients, and other important information of their favorite ice cream mix. This application is crucial in a society with
The 21 st century is the century of the people, becoming more and more healthconscious( http:// digital revolution.“ Data” is precious and will become the most valuable pre-requisite of myfavoritegelatoamorino. com / de. html). success product service for and offerings. Although ice cream is a product exposed technological innovations, digital less to
transformation still plays a significant role in this business. Two important digital success factors are mentioned in the analysis: homepages and social media websites.
With regard to homepages, Amorino is the clear leader of our competitors. The brand’ s homepage provides a video, showing the Amorino experience for customers( https:// www. youtube. com / watch? v = kpk4iX7jZvc). The video does not present ice cream production, but ice cream serving. This supports the fact that the brand is not basing its success solely on ice cream quality, but also on a superior serving and design experience.
Santini’ s homepage is smartly arranged as well. By sliding through a timeline on the homepage, the customer learns about the history of the brand and the biography of its founder. Moreover, the homepage contains a video( https:// www. youtube. com / watch? v = qfnIluP77pI). Contrary to Amorino’ s video, the one by Santini focuses on ice cream production, emphasizing its image as a highquality ice cream provider. Unfortunately, the video is in Portuguese, immediately excluding foreigners from watching and understanding it. Information on flavors on the homepage is given as well, however, the customer only sees a picture of the ice cream, lacking descriptions of ingredients and product sources.
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