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Furthermore , a detailed description of its flavors , regarding origins and contents of
Digital respective ingredients , convinces customers that Amorino is transparent about its ice cream production . Thanks to this , consumers develop trust in the brand . Another last important aspect to mention is a section on
Appearence the homepage , enabling customers to see calories , ingredients , and other important information of their favorite ice cream mix . This application is crucial in a society with
The 21 st century is the century of the people , becoming more and more healthconscious ( http :// digital revolution . “ Data ” is precious and will become the most valuable pre-requisite of myfavoritegelatoamorino . com / de . html ). success product service for and offerings . Although ice cream is a product exposed technological innovations , digital less to
transformation still plays a significant role in this business . Two important digital success factors are mentioned in the analysis : homepages and social media websites .
With regard to homepages , Amorino is the clear leader of our competitors . The brand ’ s homepage provides a video , showing the Amorino experience for customers ( https :// www . youtube . com / watch ? v = kpk4iX7jZvc ). The video does not present ice cream production , but ice cream serving . This supports the fact that the brand is not basing its success solely on ice cream quality , but also on a superior serving and design experience .
Santini ’ s homepage is smartly arranged as well . By sliding through a timeline on the homepage , the customer learns about the history of the brand and the biography of its founder . Moreover , the homepage contains a video ( https :// www . youtube . com / watch ? v = qfnIluP77pI ). Contrary to Amorino ’ s video , the one by Santini focuses on ice cream production , emphasizing its image as a highquality ice cream provider . Unfortunately , the video is in Portuguese , immediately excluding foreigners from watching and understanding it . Information on flavors on the homepage is given as well , however , the customer only sees a picture of the ice cream , lacking descriptions of ingredients and product sources .
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