Opening
Hours
Ice cream can be served the whole
day. Since average temperatures in Lisbon are really high, it is possible for ice
cream providers to serve ice cream all
year. Santini Chiado opens at 11 a.m. and
closes at midnight. Nannarella and Artisani in São Bento are open for customers
from noon until 10 p.m. Amorino beats
them all with opening hours from 10.30
a.m. until midnight. Differences in opening hours before noon are mostly negligible. Peak times for ice cream consumption are the following.
Most of the Santini and Amorino
customers visit the ice cream stores during the week from 3 p.m. until 7 p.m. Another popular visiting time is after 9 p.m.,
meaning that a lot of people go to ice
cream parlors for dessert. On Saturdays,
the number of customers visiting ice
cream parlors after 9 p.m. is sometimes
higher than the number of ice cream customers during the day. Nannarella customers primarily buy ice cream from 3
p.m. until 7 p.m.
In conclusion, the four competitors are
on the same level regarding competition
in opening hours during the day. All
stores are open from 3 p.m. until 7 p.m.,
which is considered the major time period for customers to enter ice cream parlors. However, Amorino and Santini have
an advantage compared to Nannarella
and Artisani in that they serve customers
until midnight. As we have seen in our
analysis, many customers go to have
some ice cream after dinner, especially
on weekends. Nevertheless, it has to be
noted that opening hours vary by store
location and customer fluctuations.
Therefore, generalizations have to be
made carefully.
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