Ice Cream
presentation can be noticed here. This
is why the two ice cream brands are
placed on the traditional part of the
experience x-axis, including Nannarella. All three of them offer ice cream as
it is served in the majority of ice cream
parlors all over the world.
The only competitor exceeding average customer expectations in this category is Amorino. When entering the
store and deciding for an ice cream,
the consumer enters an adventure. There are
no restrictions regarding flavor variety, since
one “can take as many flavors as desired” to
go with a cup or a cone. The idea of serving ice
cream with a flower design far outcompetes
the other brand’s ideas of offering ice cream.
Customers go to Amorino not only for the ice
cream but rather for the flower, to take a photo, and post it on Instagram or Facebook.
Presentation
Concerning ice cream presentation,
Nannarella serves ice cream Italian style without using a scoop, but a spatula. Furthermore,
one is free to add extra whipped cream on top
of the ice cream. The large ice cream is served
in a chocolate cone, which is also special compared to the other ice cream stores’ servings.
At Santini and Artisani, ice cream is
supplied via scoop. No special ice cream