Price
With regard to prices, it has to be noted that ice cream is a lower-priced product,
meaning that expenses for ice cream in a household are usually quite low. In our survey, we
asked 163 people to indicate the amount of times they go to the ice cream parlor per month.
The survey question provided us with a mean amount of three to four store monthly visits.
This underlines the fact that people won’t spend too much money on ice cream per month.
However, price is not negligible. It plays a significant role when ice cream consumption
increases, or consumers buy larger sizes of ice cream. By comparing the smallest size of ice
cream served in each ice cream parlor, we came up with the following price considerations.