es are more expensive than the cups or cones tuations in demand and the respective locasold in-store.
tions. Throughout the week, such as Sunday
to Thursday, Santini stores are open from
11.00 a.m. to 8.00 p.m. and on Friday and SatPlace
Over the years, Santini has expanded urday, Santini stores are open from 11.00 a.m.
nationally to several attractive tourist loca- to 12.00 a.m. The only store which does not
tions. Currently, Santini shops can be found in follow this schedule is the one in Belém in
Carcavelos, S.João de Estoril, Chiado, Cascais which the schedule is constant through(center and bay), Belém, and Porto. Initially, out the entire week from 11.00 a.m. to
the company expanded in the Lisbon area, 8.00 p.m. The reason for this is the
however, given its popularity, it entered a new movement and night life activity in the
geographic market in the northern part of Por- areas where stores are located. For instance, in Cascais there are several restugal, Porto.
As mentioned before, Santini is pre- taurants near Santini and bars open until
sent in locations where tourism is accentuat- 2.00 a.m. during the weekend and there
ed. Seeing that the handmade ice creams are are several people, visiting the area at
usually consumed for leisure, the attractive night. In the case of Belém, although
locations are coherent with the products San- there are restaurants near the shop, the
tini sells. Additionally, there are many Santini Belém area is more attractive during the
stores close to the sea. This not only sets the day due to its monuments, most of
overall mood and experience towards the con- which are open until 7.00 p.m., and, consumption Santini hopes its customers to have, sequently, there is less demand later at
but also attracts more customers during the night.
Santini products are not only
beach season. This way, Santini takes advantage from the fact that ice creams are available in physical shops, but also
among the products most sold on Portuguese online. Santini wants its products to bebeaches. Santini has a high demand in the come part of its consumers’ lifestyles,
Cascais area close to the sea, and, conse- regardless of location. Consequently, its
quently, it opened another shop just four ice creams and pastries can be consumed at home. Since this service is only reminutes away (350m) this year.
Given Santini’s expansion and the cent, Santini is still managing the distribution
change in consumer habits towards eating ice channel concerning the transportation of its
cream throughout the entire year instead of perishable products. This novelty may indicate
only during the summer, a couple of years that there are some limitations to service.
ago, Santini changed its schedule and is now Firstly, the company charges a €5 delivery tax.
open every season, regardless of the weather. Secondly, it only delivers ice creams in locaAdditionally, the store has a strategic sched- tions close to the shops, i.e. Chiado, Belém,
ule, which is directly correlated with the fluc- Porto, Cascais and Carcavelos. Lastly, the de-