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part of the specialty category .
Besides ice cream , Nannarella also sells an ice cream pie “ Torta di Gelato ”. According to the company ’ s philosophy , this product is truly Italian as well .
Nannarella provides its products instore in a cup or a cone . These vary in sizes from small , and medium to large . Since the company focuses on typical Italian traditions , it serves the ice creams via spatula rather than scoops . There is also a take-away product , which ranges from boxes of 500ml , 1000ml and 1500ml .
Price
Nannarella is a price leader selling a small , medium and large cone or cup for € 2.00 , € 3.00 , and € 3.50 , respectively . The takeaway boxes of 500ml , 1000ml and 1500ml cost € 9.50 , € 16.00 and € 20.00 , respectively . One of the reasons why the company offers such low prices is because it does not invest a lot into promotional assets , such as advertisement , store disposition and packaging , as well as web design . Additionally , the store is located in a non-tourist area with lower rent than its competitors . As a result , the price solemnly has to cover the cost of production , which is rather high due to the quality of the ingredients used .
Place
Nannarella is only present in one store in the S . Bento , Lisbon . The store size is very small and does not even have space for customers to sit down . Additionally , it is located in a residential area , which
“ The authentic ice cream of Rome has come to São Bento in March 2013 . Opened by an Italian couple , it allows people to taste Italian ice cream prepared with ingredients from domestic suppliers . Creamy and 100 % natural .” may that indicate tourists are not the main targets of its products . The closest metro station is 12 minutes away ( 850m ), in Rato . Although the store ’ s location is not centered where there is a higher level of demand , Nannarella benefits from lower rent costs . Additionally , customers are still attracted to this store , given its high quality and low prices regardless of its location .
The store is open from 12.00 p . m . to 10.00 p . m . Provided that the store produces and experiments on new ice creams on a daily basis , it only opens during this limited time period in order to provide the highest quality level .
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