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part of the specialty category.
Besides ice cream, Nannarella also sells an ice cream pie“ Torta di Gelato”. According to the company’ s philosophy, this product is truly Italian as well.
Nannarella provides its products instore in a cup or a cone. These vary in sizes from small, and medium to large. Since the company focuses on typical Italian traditions, it serves the ice creams via spatula rather than scoops. There is also a take-away product, which ranges from boxes of 500ml, 1000ml and 1500ml.
Price
Nannarella is a price leader selling a small, medium and large cone or cup for € 2.00, € 3.00, and € 3.50, respectively. The takeaway boxes of 500ml, 1000ml and 1500ml cost € 9.50, € 16.00 and € 20.00, respectively. One of the reasons why the company offers such low prices is because it does not invest a lot into promotional assets, such as advertisement, store disposition and packaging, as well as web design. Additionally, the store is located in a non-tourist area with lower rent than its competitors. As a result, the price solemnly has to cover the cost of production, which is rather high due to the quality of the ingredients used.
Place
Nannarella is only present in one store in the S. Bento, Lisbon. The store size is very small and does not even have space for customers to sit down. Additionally, it is located in a residential area, which
“ The authentic ice cream of Rome has come to São Bento in March 2013. Opened by an Italian couple, it allows people to taste Italian ice cream prepared with ingredients from domestic suppliers. Creamy and 100 % natural.” may that indicate tourists are not the main targets of its products. The closest metro station is 12 minutes away( 850m), in Rato. Although the store’ s location is not centered where there is a higher level of demand, Nannarella benefits from lower rent costs. Additionally, customers are still attracted to this store, given its high quality and low prices regardless of its location.
The store is open from 12.00 p. m. to 10.00 p. m. Provided that the store produces and experiments on new ice creams on a daily basis, it only opens during this limited time period in order to provide the highest quality level.
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