SWEAT RX Magazine Jul/Aug 2013 issue | Page 146

supporting the community BEYOND YOURSELF SUPPLEMENTS FOR ATHLETES THE PHILOSOPHY Instead of promising results beyond the bounds of possibility, Beyond Yourself strongly believes that success is a combination of hard work, nutrition and quality/leading edge supplements. Success will not simply be found in a tub of powder.  With dietary supplement awareness on the rise universally, this company builds a lifestyle movement through motivation and honest products. COMMITMENT Education is key! If you stop by the Beyond Yourself tent at an event, you’ll encounter a friendly and knowledgeable team, equipped with product knowledge and education to help you make an informed choice about the addition of their products to your nutritional plan. When formulating new products, Beyond Yourself commits to providing well-balanced, athlete-centric products that dose proper amounts of proven ingredients. From that goal, they created the FireBreather Series as a compliment to their existing product line with a focus on meeting the supplemental needs of CrossFit athletes. Because CrossFit is such an intense, high demand sport, those needs are very different to the run-of-the-mill bodybuilding formulas already available on the market. With the FireBreather Series, Beyond Yourself was able to work with top level athletes to better understand their needs and to ensure that those needs were met with their PREWoD and AMRAP formulas. TEAM BEYOND YOURSELF Beyond Yourself is proud of its roster of amazing athletes; and no wonder with the likes of Albert-Dominic Larouche, Michele Letendre and Team L’usine on board! Look deeper into the roster and you’ll see familiar names like Matt Lefave and Jay Rhodes, former Games competitors and community leaders. These athletes found the base of an important sponsorship program set forth by Beyond Yourself. Whether it’s helping athletes with their supplements or aiding them financially to get to events like the CrossFit Games in Carson, CA, Beyond Yourself is a team player. COMMUNITY To echo their mission of building a lifestyle movement, Beyond Yourself is proud to have been involved with many community events, both large scale and grass roots. Notably they’ve worked to support L’usine CrossFit’s annual Delli Fraine event–a Breast Cancer Fundraising initiative that has helped raise over $35,000 since its inception in 2010 (www.lusine.ca). Sticking with their platform of giving back and encouraging upcoming upcoming talent, Beyond Yourself helps sponsor the FireBreather Series Event by providing the winner with a supplement sponsorship on their road to the Games. THE FUTURE In an industry as competitive as the nutritional supplement industry, Beyond Yourself is constantly evolving and looking for new and innovative ingredients that can help benefit its customers. The future looks bright for this up-and-coming company as they strive to help you go beyond yourself! [ [email protected] www.beyondyourself.ca facebook.com/GoBeyondYourself? ] july/august 2013 31 W W W. S W E AT R X M A G . C O M 40.Profile_BeyondYourself_SRX_JulAug13.indd 31 7/10/13 1:56 AM