Sustainable Matters Sustainable Matters | Page 31

Greenwashing

My research theme was “Greenwashing”. I think this was the most interesting theme I’ve ever had. I have learned a lot of new and surprising things.

Greenwashing is a practice of making a misleading claim about the environmental benefits of a product. I was shocked when I found out how the companies manage to trick other people to buy their products. For example, they use fluffy language, they pretend to be the best in class but the truth is that they have no proof. Also, I’ve learned how to prevent myself from being “greenwashed” and I think everyone should be aware of this.

Andreea Fratila

Here is Andreea Fratila's video introducing the

concept of Greenwashing

Chemicals

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http://www.ourbreathingplanet.com/greenwashing-et-al/