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SUPPLIER
KEHE CM
SUPPLIER
Presents new item to CM with robust launch plan( sales deck, pricing, and brand overview) & Send samples to CM.
New brands / suppliers please wait for approval before sending samples.
CM then approves or denies item based on brand portfolio and category strategy
SUPPLIER Click here to submit new item brand slide
Submit new item drafts in the KeHE CONNECT Supplier ® portal promptly after approval is received
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KeHE is committed to product innovation and wants to see new and emerging products first. Our preferred method for new item presentation is for suppliers to start with the KeHE CM and then bring to our retailer partners. |
Robust Launch Plan: ✓ New @ KeHE launch ✓ National 20 % Off Invoice Promotions Quarterly
✓ Advertising for Promotion visibility
✓ KeHE National Selling Shows
✓ Regional Promotions & Advertising
✓ Additional Retailer Promotions
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