Our pop-up shop is perfect for the winter season with its ski theme as we believe Superdry’s ski range are some of its strongest products.
Our aim is to make it a fun and interactive experience for all our customers, who will mostly be families preparing for their skiing holidays, so it is essential to keep both children and adults entertained.
Our customers are people who enjoy being active and doing extreme sports so we must make sure the store has a constant high energy. We want customers to leave feeling exhilarated and ready for their holiday.
This high energy vibe will be created with our vibrant colour palette, motivated staff and a CD of up beat songs that will be sent from head office.
The colour scheme for the store has been carefully selected taking a lot of inspiration from alpine locations. With bright pink and orange shades which take inspiration from the sunsets in the mountains, accents of dark green taking inspiration from the pine trees and of course to keep to the snow theme most of the store will be white.
The
Winter Collection
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