2015 – 2016 Special Interest Groups Programme
SUMS holds a series of Special Interest Groups intended to provide to our Members:
• Peer support to colleagues new to the role
• Peer support to colleagues facing challenges within their role
• Specialist inputs from a range of SUMS consultants
• A forum to share good practice and discuss current topics of interest
• A forum to develop support networks between meetings.
Special Interest Group for Marketing Directors:
Leading Marketing Teams Through Change
This workshop brought together a select group of university Marketing and Communications Directors to
share ideas, strategies and tactics for managing change. Speakers included:
• Lee Jenner Business Change Manager, UCL
• Stuart Franklin Director of Marketing, Lancaster University
• Helen Pennack Director of University Marketing, University of Warwick
On the day attendees:
• Heard from a higher education change management specialist on the principles, opportunities and pitfalls
involved in overseeing complex transformation programmes in the sector
• Discussed case studies from Marketing Directors about their experience of leading through change
• Fed into the design and development of a new framework that will support Marketing and
Communications Directors in assessing the maturity of their functions
• Were able to put their own question or challenge to peers facing similar issues.
Activities
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