More Than a Decade of Deals
With a vision for what ’ s possible — and more than a decade of strategic acquisitions and investments including vAuto , VinSolutions , HomeNet , Dealertrack and Dealer . com — Cox Automotive built the necessary capabilities to meet customers where they are and move the industry forward . In fact , it is leading the charge on digital retailing ( buying and selling cars ), digital wholesaling ( used car inventory ) and building out fleet , electric and rideshare services .
When Cox Automotive was formed , its leaders had a vision to touch every aspect of the vehicle life cycle ( buy , sell , own , use ). The company began identifying and acquiring industry players who were leaders in their space and set about piecing together solutions to help clients compete in new ways and evolve an industry destined for transformation .
“ It was an ambitious vision ,” said Amy Mills , Cox Automotive chief strategy officer . “ We bought capabilities to create a holistic solution that no one else has in the industry . We knew we ’ d have to disrupt the existing process , but there was a lot of intentionality
behind our thinking and our eyes were set on the future .”
“ For example , our comprehensive digital retailing solution is built on the foundation of Autotrader , Kelley Blue Book , Dealertrack and Dealer . com ,” she explained . “ And our ability to transform the wholesale space is possible , in part , because of vAuto . The pieces are now falling into place and transforming the industry in incredible ways .”
Still Growing
Cox Automotive ’ s comprehensive suite of solutions touches 70 % of the cars that are bought and sold today . And with those solutions comes a gold mine of first-party data intelligence that no other company comes close to matching .
“ We possess the greatest intelligence in the automotive industry based on customer , vehicle and market data , and we ’ re just beginning to see the ripple effects of our efforts ,” said Ken Kraft , chief marketing officer of Cox Automotive . “ Not only are we viewed as an industry leader , we ’ ve also become an economic influencer and thought leader across the U . S . economy .”
THREE WAYS COX AUTOMOTIVE IS TRANSFORMING THE INDUSTRY
With great success comes great responsibility , and Cox Automotive is leaning into its influence — sharing insights and creating solutions that continue to transform the industry in ways unimaginable just a few short years ago .
1 . Digital Retailing : Cox Automotive is digitizing transactions across all the ways customers buy , sell and trade vehicles and is the only company that facilitates end-to-end online retailing offerings — creating an individualized buying experience for any consumer , shopping any way , from anywhere . In fact , it has more than 200 active projects to digitize and integrate back-end processes : everything from titles , tags and registration to finance and insurance .
2 . Digital Wholesaling : Cox Automotive ’ s digital wholesale strategic focus area is all about maintaining its spot as the # 1 wholesale marketplace . In addition to greater digitization of the auction experience , that also means capturing more transactions in new digital channels , such as apps for offsite dealer-to-dealer transactions or “ private stores ” for commercial customers . This is where more and more of the industry is headed — and where the company has more and more competition , making innovation in digital wholesaling critical to its success .
3 . Mobility : Cox Automotive is among the first in the industry with solutions and technologies to support new and emerging forms of mobility . This includes everything from autonomous and electric vehicles ( EVs ) to large-scale fleet operations and maintenance for rental , rideshare and delivery companies . The company has even jumped into the global EV battery space , working to establish sustainable solutions to maintain , refurbish and recycle batteries .
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