...from the most daring woman to the most
conservative woman. more structured designs similar to what she
creates.
Wh� i� your greates� inspiratio�
& wh�? How hav� yo� bee� abl� t� surviv�
a� a� entrepreneur i� Jamaic�?
One of the
things I’ve learnt as an
entrepreneur is the importance of forming
relationships with people in the same
industry. Yes, those people we call our
competitors who for some reason society
thinks we should stomp on and walk over to
get ahead. There is such undeniable beauty
and authenticity to be found in these
relationships that it’s no surprise to me that
businesses fail because this fact is ignored. I find that most Jamaicans tend to focus on
how difficult it is to get things from
overseas rather than how easy it is to send
things overseas. Most of my clients are
from the US and Canada. I use our local
post office system to ship.
There is a very talented local designer who I
met by chance on Instagram. Her name is Believe it or not, our post office is the
bomb! and it’s super efficient and reliable.
My experience has been great with it
because it has been super efficient and
reliable. I use their fast track service for
$2,200 and my clothing is delivered to my
Rhea Gayle and her company is called Rhea client’s doorstep or mailbox within 2
Imani. She’s a bit ahead of me in terms of working days. Amazing isn’t it?
what she has accomplished for her brand.
Although we’re the same age, she has built a I’ve gotten most of my local clients
small team and opened her showroom. through
Interestingly, she was the person who common misconception that when people
actually inspired me to create my own appear on these popular shows like Mission
showroom. Catwalk that a
word-of-mouth.
There’s
a
whole flood of business
starts rolling in immediately afterwards.
I now call Rhea my friend. We support each Those platforms are great for exposure, but
other and continue to build successfully aren’t the be all and end all for securing
businesses because of the relationship we new business.
have formed. I truly believe that she is my
Word of mouth advertising and extensive
greatest inspiration.
Instagram marketing have been my tools
Additionally, there are a few Instagram- for reaching local clients. It doesn’t matter
based personalities who what field you’re in, your business won’t
inspire me. I think Style Pantry is my biggest
Instagram inspiration right now. It’s owned succeed if you don’t put your brand out
there and neglect to put enough emphasis
by Folake Kuye Huntoon. Her aesthetic is on marketing your brand.
designers
and
awesome and I hope to one day get into
ISSUE:4 APRIL 2019
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