The thought of owning your own
business is exciting. Who doesn’t want
to walk out of a fancy car, have
millions in the bank, and step into a
room in full boss mode? After all,
that’s what entrepreneurship is about
right?
Truth #1: Your First
Project Will Give You
a High then Drop You
Right Back on the
Ground
This poignant truth is particularly
Oftentimes we view the finished
product of years of toil and sacrifice
and believe that we’ll instantly achieve
the same results the moment our
doors open. This image of roses and
bliss fools us into thinking that
business success is guaranteed.
Reality check! Entrepreneurship is
one of the most di�cult journeys
you’ll ever embark on. It’s time to
take your head out of the clouds and
pay attention to these ugly truths
about entrepreneurship.
Issue 3 : January 2019
applicable to solopreneurs operating
service-oriented businesses. There’s
always that first job that brings hope
of what the future could look like...a
future filled with a steady flow of high
paying jobs. It’s a great, dare I even say
highly profitable, entry into the world
of business.
What happens next is the make or
break moment. That job will end and
then you’ll experience a lull caused by
poor preparation for life after this first
job. I experienced this first-hand. My
foray into the freelance writing world
was through Elance (now called
UpWork).
I landed a job for a female
empowerment website that provided
fairly basic pay. The job thrilled me
because I was writing about topics I
cared about and truly felt like I was
making a di�erence. That job lasted for
about 3 months. It helped me realize
that I could transform my writing skill
into a side hustle, but it also fueled my
dependency on Elance to find new jobs.
It took me almost 2 months to find
another job. Now that I’m a more
seasoned solopreneur, I understand that
I should have spent time building my
personal brand in that first year. That
time investment would have helped me
gain a steady stream of income that
would have probably enabled me to
leave my full-time job.
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