Success Lifestyle Magazine Issue 2 - October 2018 | Page 8

1 2 Identify what you’re good at Create a Website Identify what you’re good at. your brand. It acts as a central hub for Potential customers won’t take you all your social media campaigns and seriously if your work doesn’t reflect portfolio pieces. Make it stunning; make quality. Expectations are high and they it memorable. SquareSpace and know that options are endless. Why WordPress o�er some of the best should they choose someone with template options for good websites. It’s substandard work or a poor online worth paying for a domain name and presence? website hosting services. The templates Your website is prime real estate for potential leads into paying customers. Do your research to determine the best website pages and content to include based on your niche. are simple to use so you can even build There is a plethora of online business the website yourself. options to choose from. Freelancing is one and, if you choose it, you must The content you put on the website ensure that you’re good at what you do. depends on the nature of your business Don’t choose a niche because it’s and how you want to attract customers. good at. Potential popular. Choose a niche because you An online retailer, for instance, would actually have the skill and enjoy doing it. need a website that can display products customers won’t take Otherwise, your choice will come back to and give visitors the option to make bite you in the long-term. purchases. Products would be displayed work doesn’t reflect in categories with each category