Delivery services have grown exponentially . Online shopping , in most cases , has opened up the opportunity for delivery services to be offered . If you think about it , it ’ s the time strapped consumer ’ s dream come true . Delivery services do come at a cost , but in the eyes of the modern consumer it is but a small price to pay for a hassle free business transaction . In Jamaica , you can get anything from food , groceries to even wedding stationary for your special day delivered to your doorstep . Delivery services , coupled with online shopping , completely eliminate the time that would be spent browsing in store .

While there are a few consumers who will communicate via direct telephone calls , this new breed prefers more direct lines of communication that facilitate the sharing of digital media . As a result , more businesses are using WhatsApp as a way to communicate with consumers . Depending on the type of services

We can clearly identify the advantages and comforts that are afforded to consumers in the culture of convenience . If we are to and products offered , this platform is fast becoming even more relevant than emails as it is more personal and facilitates a more prompt response to customers . fully dissect this phenomenon , we must also examine the cons associated with the trend . Incidences of fraud and cyber crimes have evolved as more consumers conduct transactions online . Jamaica is by no means shielded from this and hundreds of consumers are fleeced annually by various debit and credit card schemes . If getting fleeced isn ’ t bad enough , you ’ re in for a rude awakening when you try to get redress .

These cybercrimes are notoriously hard to track . Therefore , redress is not forthcoming or sometimes even worth the time and energy to pursue . Consumers navigating your virtual space want to do so with a sense of safety and security . They want to know that their personal information is safe and packages will be delivered . Virtual entrepreneurs must employ digital security measures to protect consumers and also the longevity of the venture . Security breaches on your platform that leave your customers vulnerable can be hard to recover from or can even cause your business to go under .

It ’ s no secret that good customer service is hard to find sometimes . One might be tempted to think that it will become less relevant as the country adapts a culture of convenience and interactions between buyers and sellers wane . This notion is so far from the truth . Contemporary consumers place value on the overall experience and this in every right speaks to the quality of customer service offered . Do you respond to requests in a timely manner ? Are you prompt in correcting a mishap or issue with a purchase ? These are some questions you should be asking if you want to make customer service a business priority . Pay special attention to the individuals you hire to work with you . While you may know customer service techniques , an employee may not represent your brand as well as you can . There is no bigger turnoff than poor customer service and you run the risk of losing clients and turning away potential customers .

The culture of convenience has created a rather picky consumer ; one who has little time but values and will pay for a convenient experience .

Jamaican entrepreneurs must keep up with and monitor current market trends to stay afloat long enough to become successful . Keep these tips in mind on your journey to creating and sustaining a successful business in Jamaica .