No one likes to stand in lines . Whether it ’ s to buy groceries or pay bills , I bet you could come up with a dozen other things you ’ d rather do with your valuable time . After all , time is money , especially for persons whose jobs depend on what they can do per hour . Individually , a few hours to run errands may not seem like much , but collectively it can run into hundreds of hours of lost time for any given workforce .

This need to manage and use our time more wisely has led to the evolution of convenience in contemporary consumerism . Banking , paying bills and hotel bookings can all be done online , significantly reducing the time spent doing these activities . The concept of the ‘ customer is always right ’ has certainly ruffled business proprietors who now seek new ways to please this new breed of consumers .

This culture of convenience is by no means an isolated phenomenon and is fully fledged here in Jamaica . We want to get more done in less time . Jamaican entrepreneurs and hopefuls would do well to know exactly what modern consumers want from their business .

The changing role of women in the society in the last few decades has contributed to the rise of the culture of convenience . No longer are they homemakers tasked with running errands for the household while the kids are off to school . Economic factors and the independence of women have triggered this status change and transformed women as one of the main targets of consumerism . Between juggling a career and nurturing families , women simply have no time to stand in lines or even pick up produce at the market .

An entrepreneurial venture without a strong social media presence is lagging leagues behind . Depending on preference , the modern consumer will consult social media before scouting for a website . As a

The modern consumer wants to know what ’ s in your store before they visit . Knowing that a particular product or service is located at a specific outlet saves time since there is no need to search multiple places for what you need . Entrepreneurs need to be mindful that there may be a few consumers who still want the experience of visiting a physical store but still would want to know products or services are available before visiting their establishments . Websites also facilitate online shopping ; a go to avenue for the tech savvy consumer .

Contemporary consumers crave online commerce . It ’ s no surprise then that some of the most successful businesses today are online shopping platforms . Online shopping is a must for today ’ s tech savvy consumers and more