That wedding planner or bride will also order wedding programs , cake boxes and so on . The financial payoff from the wedding-related business model was greater than the less sustainable personalised greeting card model
Shifting the business model meant that more orders were coming in and I needed to dedicate more time to business growth . Jheanell was very supportive . I went to her workplace one day during lunch time and told her that I had just left my job and this was really going to happen . She was a bit anxious but was , and continues to be , my source of strength .
There are big opportunities in the wedding industry . Statistics show that the number of weddings are declining year-on-year , but the quality of weddings is increasing . People are spending more on weddings and the desire to have a unique wedding is big . Therefore , there are several opportunities for Stewy ’ s Greetings to expand into other areas of the wedding industry .
Here is my advice to anyone who is considering leaving their 9 to 5 to pursue entrepreneurship full-time :
1
Have proof of concept before jumping into a business . Do more than identifying needs and getting people to say , “ yes ”. Start your business , prove that you have sales and then decide whether the business is at a place where you need to leave your job . It would then just be a matter of scaling to get more sales .
Have a plan . Why are you quitting ? What are you going to do when you quit ? If you ’ re just quitting without any real strategy in mind , you won ’ t be able to scale the business .
Issue � : January ����
What marketing strategies would you suggest to someone who wants to start a business in Jamaica ?
The global trend is that more people are spending time online . Therefore , you should learn
and master strategies in social media marketing . Learn the art of paid advertising . Learn how to target people using social media platforms . Facebook marketing has helped Stewy ’ s Greetings a lot . Paid advertisements can cost far less when compared with traditional advertisements . You budget before pouring thousands of dollars into a campaign . I would say that social media