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SUBARU AWARDED FOR RETAINED VALUE AGAIN
At the risk of repeating ourselves , we ’ re proud to announce that Subaru vehicles have again been honoured for their exceptional retained value . In the Canadian Black Book Best Retained Value Awards , announced last December , the Subaru BRZ , Subaru Crosstrek and Subaru brand were all singled out for their excellence .
In the SUV : Main Sub-Compact category , the Crosstrek came out on top for the second consecutive year . This award is a testament to the incredible quality and reliability of the ultra-popular crossover , which was completely redesigned and reengineered for the 2024 model year .
In the Sports Car : Mainstream category , the BRZ placed second . This adds yet another honour to the long list of awards this sports car has garnered in its 10-year production run .
Lastly , the Subaru brand placed third in the Overall Brand : Truck / SUV category , in what is likely the single most competitive competition in terms of retained value .
“ Receiving this Retained Value Award acknowledges our vehicles ' enduring worth ,” said SCI Chairman , President , and CEO Tomohiro Kubota . “ By offering capability , performance , and long-term value , Subaru models continue to stand out amongst their competitors .”
The Canadian Black Book Best Retained Value Awards acknowledge vehicles that retain the highest percentage of their original MSRP after four years . Vehicle depreciation is the largest expense associated with new vehicle ownership , so it ’ s an important consideration for consumers .
The Canadian Black Book awards program analyzed 2020 cars , trucks and SUVs in 15 different vehicle categories . The honours awarded to the Subaru BRZ , Subaru Crosstrek and Subaru brand demonstrate that long-term value is integrated into the design , engineering and production of our vehicles .