Study: Urban Mobility | Page 5

05 01 MOVING THE CITY OF THE FUTURE Cities provide their inhabitants with a variety of goods, from housing space to areas for working and leisure activities. More than ever, mobility constitutes an essential pillar of urban living and an engine for economic prosperity. Mobility solutions need to keep pace with customers’ changing requirements concerning flexibility, comfort, and ecology. Currently, cities and their representatives face a variety of challenges in realizing forward-looking mobility. On the one hand, they have to deal with short-term congestion and the provision of peak capacities, while sensitivity and regulations for ecological sustainability are increasing. On the other hand, the mobility landscape is changing as customers demand ever more flexible, customized, and integrated mobility solutions. Cities have to find ways to bring these diverse demands together holistically. Fresh ideas for affordable, efficient, and connected mobility solutions are already emerging. Such solutions place greater emphasis on forward-looking concepts such as asset sharing concepts, electromobility, and autonomous driving. In the future, we can anticipate a further integration of technology and service offerings leading to ubiquitous connectivity of people, things and infrastructure. Based on innovative physical and data infrastructure, total connectivity will redefine how we move people and goods around. The future mobility ecosystem will draw on extensive amounts of data, system interfaces, and cooperation between public and private market participants. These are dramatic changes which require new approaches for private-sector companies to manage complexity and to create value for shareholders and society.