Study: Understanding the Benefits of AI | Page 8

08 02 STEERING CLEAR OF THE AI HYPE 83% 77%OF TELECOMMUNICATIONS A look at the market reveals just how quickly the AI wave of change is approaching: many enterprises have at least moved beyond the initial experimentation stage. ENTERPRISES AND OF MANUFACTURING COMPANIES already use AI to automate business processes 1 . A common place to start is by automating routines, or by deploying AI to improve inefficient processes, because these are areas where quick wins can be expected. SPOTLIGHT ON: TELECOMMUNICATIONS AI initiatives in telecommunications have so far centered around two main types of processes: Advances in speech recognition: with error rates down to just 4.9% in 2017, 2 enterprises are now better able to deploy chatbots and thereby automate customer service. In networks, artificial intelligence can ensure that loads are distributed intelligently and that demand predictions can be accommodated in infrastructure planning. The telecommunications sector is certainly engaging seriously with AI. Deutsche Telekom’s annual report depicts a range of AI-based innovations, including TINKA, the new digital assistant of Telekom Austria. 3 In France, Orange employs 130 artificial intelligence specialists who do research on AI in connected homes, personal assistants and cybersecurity applications. 4