04
THE AUTHORS
DR ALEXANDER HENSCHEL
Managing Director , Munich & Dubai
Dr Alexander Henschel is a Managing Director in the Munich & Dubai office of goetzpartners and is responsible for the industry groups TMT and Business Services . Dr Henschel has in-depth consulting experience in the cable , media and telecommunications sector . Within these he advised numerous international companies in setting up and implementing large transformation programs as well as efficient and sustainable sales and marketing strategies . He is the author of various studies , including the goetzpartners study ‚ The Digital Challenge – Redefining Business Models in the Telecommunications Industry ‘. According to Dr . Alexander Henschel , Artificial Intelligence is one of the most important technology trends of our time . His expertise lies in the fields of digital assistants and the developments of smart homes .
MARKUS SCHMID
Managing Director , Munich & New York
Markus Schmid is a Managing Director at the Munich office of goetzpartners and is heading the office in New York City . Mr Schmid draws on ten years ’ experience in management board and managing director positions at companies such as SKY , TeleColumbus and PrimaCom and other organizations . Previous to these tenures , he spent eight years in management positions at corporate consulting firms , five of which at Accenture . In addition to restructuring and post-merger integration , his areas of expertise include change and innovation management . He has been responsible for numerous successful projects across a range of industries , including telecommunications and media , automotive , FMCG , retail and high-tech , where he also observes the developments of AI . Depending on the differences and peculiarities of these sectors , he emphasizes , that each enterprise will need to prepare differently for AI-based business models .