04
THE AUTHORS
DR ALEXANDER HENSCHEL
Managing Director, Munich & Dubai
Dr Alexander Henschel is a Managing Director in the Munich
& Dubai office of goetzpartners and is responsible for the
industry groups TMT and Business Services. Dr Henschel
has in-depth consulting experience in the cable, media
and telecommunications sector. Within these he advised
numerous international companies in setting up
and implementing large transformation programs as
well as efficient and sustainable sales and marketing
strategies. He is the author of various studies, including
the goetzpartners study ‚The Digital Challenge –
Redefining Business Models in the Telecommunications
Industry‘. According to Dr. Alexander Henschel, Artificial
Intelligence is one of the most important technology
trends of our time. His expertise lies in the fields of
digital assistants and the developments of smart homes.
MARKUS SCHMID
Managing Director, Munich & New York
Markus Schmid is a Managing Director at the Munich office
of goetzpartners and is heading the office in New York City.
Mr Schmid draws on ten years’ experience in management
board and managing director positions at companies such
as SKY, TeleColumbus and PrimaCom and other organizations.
Previous to these tenures, he spent eight years in
management positions at corporate consulting firms, five
of which at Accenture. In addition to restructuring and
post-merger integration, his areas of expertise include
change and innovation management. He has been responsible
for numerous successful projects across a range
of industries, including telecommunications and media,
automotive, FMCG, retail and high-tech, where he also
observes the developments of AI. Depending on the differences
and peculiarities of these sectors, he emphasizes,
that each enterprise will need to prepare differently for
AI-based business models.