Study: The Puzzle of Innovation in China | Page 20

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THE AUTHORS
GÖTZ V. STEYNITZ
Götz v. Steynitz, based in the Dusseldorf office and partner
for Industrials, is responsible on the German side for driving
the transfer of knowledge and intercultural exchange between
the goetzpartners teams in China and Germany. Götz
v. Steynitz has a proven track record leading major transformation
projects for mid-sized and international corporations,
and chiefly advises on China Market Expansion and
Localization strategies, Operational Excellence as well as
Sales Growth programs.
With nine years of industrial and seven years of consulting
experience, he connects the dots between conceptual setup
and implementation. Having worked in China for several
years, Götz v. Steynitz is able to leverage his hands-on
experience at multinational companies operating in China
and use this knowledge to systematically improve the business
performance of client companies. He advises by first
gaining a thorough understanding of the business-specific
market dynamics and then deriving the value proposition it
takes to succeed in the Chinese market. His focus area is
the level of innovation for “China-to-China” and “China-to-
Global” products, which goes hand-in-hand with the localization
strategy.
Before working for goetzpartners, Götz v. Steynitz spent
five years with DEUTZ AG in Germany, where he held several
technical management positions, and three and a
half years as Head of Industrial and International Sales for
Deutz (Dalian) Joint Venture with FAW in China. He holds a
degree in Industrial Engineering and is specialized in
Mechanical Engineering.
TAO LIN
Tao Lin is a partner from the goetzpartners’ Shanghai office
and is mainly focused on organizational innovation, China
market growth and local transformation in China. He has
helped with the strategic planning and implementation of
many mid- to large-sized companies in China to successfully
position, grow and transform them.
Tao Lin is accustomed to identifying, from the angle of China
as well as that of an innovation expert, the pain points and
areas of improvement for Western companies in China,
especially in manufacturing. From his experience and
objective third-party point of view, Tao Lin often helps his
clients to first realize where their position within the market
is and then where they should be in order to better survive
and thrive in China’s unique and dynamic environment.
“Innovation” and the improvement of its use in China can
be confusing to many who are within an organization of
interest, yet Tao Lin can make them identifiable, measureable,
tangible, organizable, actionable and implementable.
Before goetzpartners, Tao Lin spent 15 years in the strategy
and management consulting industry in China, Europe and
the USA with companies such as Value Partners, Accenture
and Deloitte Consulting. He holds an MBA degree from
INSEAD.