Study: The Puzzle of Innovation in China | Page 17

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MAKING INNOVATION WORK – TOGETHER
With the results from the Innovation Benchmarking Tool in
hand, customized measures to increase one’s overall innovation
process can be developed. To derive a concrete action
plan, a joint workshop is a suitable method for identifying the
right focus areas and fields for future innovation action. We
propose a three-step approach:
1
2
3
BENCHMARKING ANALYSIS:
company-specific reflection on the results of
the innovation benchmark
STRATEGIC THRUST:
specification of focus areas and prioritization
of success factors
TAILORED MEASURES:
design and operationalization of concrete
measures to drive innovation