08
In the B2C context, new business models can be divided into
the fields of entertainment and communications. For the field
of entertainment, the surveyed study participants mentioned
alliances with OTTs regarding music and video, content
streaming apps for live broadcast or Video on Demand and
pay TV offerings with partners. According to the study’s
findings, approaches for new business models in the field of
communications might involve apps and digital customer
channels in customer services or messenger platforms.
But telcos have confidence in themselves. Most of the interviewees
considered their own company to be rather more innovative
compared with its direct competitors. The companies
that are headquartered in Europe and the United States in
particular believe that they are innovative, whereas four
out of six representatives of companies in the emerging
markets (UAE, Saudi Arabia, Russia, India, Pakistan) and
Bangladesh assigned a relatively low value of five to their
companies (i.e. neither out in front of nor behind the competition).
However, the gaps between various companies in the
market are judged to be relatively small, and every company
also believes that there is room for improvement within
their own entity with respect to innovation and digitalization.
HOW TELCOS RATE THEIR INNOVATIVENESS
“If you take a look at your direct competitors - how innovative in the field of digitalization do you
see your company compared to your competitors on a scale of 1 to 10? 1 means substantially
poorer than competition and 10 means significantly better than competition in terms of innovation.”
EMERGING MARKETS
(incl. Bangladesh)
DEVELOPED MARKETS
substantially
poorer than
competition
significantly
better than
competition
#
of mentions
1 2 3 4 5 6 7 8 9 10
(N=15)