07
The telcos must step up to this threat – by digitalizing their
own processes and making them more efficient, but especially
by developing new, digital business models themselves.
But telcos lag considerably behind with such requirements.
To be fair, 94% of the companies surveyed are already working
with or developing new digitalized business models. New
products and technologies are also being brought to market
in the field of voice transmission, as seen in recent years with
Voice over LTE and Voice over Wi-Fi. At this point, however, not
a single company has fully digitalized its business.
In developing new business models, telcos are focused
primarily on the following five areas, whereby 75% can be
attributed to the B2B sector, and only 25% to B2C:
FIVE AREAS FOR NEW DIGITAL BUSINESS MODELS
“Has your company already developed or taken up new business models within the scope of
digitalization? If so, which business models did your company start?”
CONNECTIVITY AND
INFRASTRUCTURE
57%
IoT
TRANSACTIONS
14%
ENTERTAINMENT
14%
security for
Smart Home
M2M
online marketplaces
for digital solutions
COMMUNICATIONS
11%
connectivity in
automotive
alliances with OTTs
(music, VoD)
Smart
City
CLOUD & IT SERVICES
cloud
services
IT services,
IT infrastructure
engagement
platforms
electronic
invoicing
mobile payment
75% B2B
INFORMATION
4%
digital signage
In the B2B context, new business models can be divided into
the fields of connectivity and infrastructure, transactions
and information. The field of connectivity and infrastructure,
which covers 57% of the mentioned business models, includes
solutions particularly for the IoT – specifically, the surveyed
study participants mentioned the fields of connectivity in
automotive, M2M, security for Smart Home and Smart City.
In addition, there are cloud and IT services. To the field of
transactions are attributed online marketplaces for digital
solutions, engagement platforms for OTTs and other companies,
electronic invoicing and mobile payment. Digital
signage (i.e. the operation of digital advertising and information
systems), was mentioned in the field of information.
streaming apps
(live broadcast,
VoD)
pay TV with
partners
apps and digital
customer services
channels
messenger
platforms
25% B2C
(N=16) (answers clustered by goetzpartners)
Size of bubbles relative to frequency of mention,
multiple answers were possible