Study: The Digital Challenge | Page 7

07 The telcos must step up to this threat – by digitalizing their own processes and making them more efficient, but especially by developing new, digital business models themselves. But telcos lag considerably behind with such requirements. To be fair, 94% of the companies surveyed are already working with or developing new digitalized business models. New products and technologies are also being brought to market in the field of voice transmission, as seen in recent years with Voice over LTE and Voice over Wi-Fi. At this point, however, not a single company has fully digitalized its business. In developing new business models, telcos are focused primarily on the following five areas, whereby 75% can be attributed to the B2B sector, and only 25% to B2C: FIVE AREAS FOR NEW DIGITAL BUSINESS MODELS “Has your company already developed or taken up new business models within the scope of digitalization? If so, which business models did your company start?” CONNECTIVITY AND INFRASTRUCTURE 57% IoT TRANSACTIONS 14% ENTERTAINMENT 14% security for Smart Home M2M online marketplaces for digital solutions COMMUNICATIONS 11% connectivity in automotive alliances with OTTs (music, VoD) Smart City CLOUD & IT SERVICES cloud services IT services, IT infrastructure engagement platforms electronic invoicing mobile payment 75% B2B INFORMATION 4% digital signage In the B2B context, new business models can be divided into the fields of connectivity and infrastructure, transactions and information. The field of connectivity and infrastructure, which covers 57% of the mentioned business models, includes solutions particularly for the IoT – specifically, the surveyed study participants mentioned the fields of connectivity in automotive, M2M, security for Smart Home and Smart City. In addition, there are cloud and IT services. To the field of transactions are attributed online marketplaces for digital solutions, engagement platforms for OTTs and other companies, electronic invoicing and mobile payment. Digital signage (i.e. the operation of digital advertising and information systems), was mentioned in the field of information. streaming apps (live broadcast, VoD) pay TV with partners apps and digital customer services channels messenger platforms 25% B2C (N=16) (answers clustered by goetzpartners) Size of bubbles relative to frequency of mention, multiple answers were possible